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1.
In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings. 相似文献
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Public space plays a primary role in shaping customers' hospitality experiences. Yet how public space conditions customers' experiential outcomes in accumulating capital for hospitality organizations remains underexplored. Inspired by the theory of psychological ownership, this research presents an in-depth analysis of the impacts of customers' public space experiences on their experiential outcomes using a longitudinal hotel industry dataset merging information from customer surveys, property performance, and surrounding accessibility insights. Findings revealed the positive effects of customers’ public space experiences on their overall service experiences, the perceived value of the experience, revisit intentions, and recommendation intentions. Moreover, hotel class, other customers, and surrounding accessibility were empirically verified as moderators conditioning the positive impact of public space. These findings offer valuable implications for theory and practice that are worthy of further exploration. 相似文献
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《Journal of Comparative Economics》2022,50(3):668-687
When regulating foreign direct investment (FDI), countries often face a trade-off between pursuing national policy interests and suffering efficiency losses due to FDI restrictions. We demonstrate the presence of this trade-off in the case of a protectionist FDI policy in Indonesia. Using a yearly census of Indonesian manufacturing firms from 2000 to 2015, we link product-level changes in binding FDI regulation due to major regulatory tightening to changes in firm-level productivity. Controlling for an extensive set of fixed effects as well as potential political economy drivers of regulation, we show that a tightening of the regulatory environment was successful in reducing foreign capital reliance among regulated firms, and led to increases in FDI among non-regulated firms producing the same product. Despite compensating increases in domestic capital, regulated firms experienced relative productivity losses. This points towards either a less efficient allocation of domestic capital or a general inferiority of domestic capital as compared to foreign investments. 相似文献
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针对全货运航空公司,研究其货运航线网络的构建问题。基于单分配严格枢纽航线网络,对传统模型进行改进。以各航线上货物的委托运输成本和自有机队的运输成本,取代传统的单位运输成本和折扣因子,考虑枢纽点的中转成本和载运率对路径选择的影响。结合航空货运夜航的特征考虑各机队夜间可用时间的限制,以总成本最小为目标,构建数学模型,采用LINGO优化软件求解,验证模型的有效性,为全货运航空公司构建货运航线网络提供参考。 相似文献
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This paper advances understanding of the complex and adaptive nature of indigenous Fijian communities involved in tourism. It examines how tourism-related development has set the people of one Fijian village along two separate development pathways, and explores how preferential access to tourism benefits has created disparities within the community. Complex Adaptive Systems theory and Social Capital theory are used to conceptualise how over 40 years of tourism involvement has influenced development within an indigenous Fijian community. The findings argue that indigenous Fijian communities are non-homogeneous entities, which are constantly in transition, responding and adapting integratively to both internal and external changes over time. The findings show that the emergence of new behaviours and ways of life has led to the collapse of the pre-existing systems of social capital. As a response, community members retreated and regrouped, strengthening internal bonds and social capital in their smaller social units, leading to both dependency and opportunity-seeking behaviours among participants. Ultimately, the paper asserts that money alone does not lead to development, but rather tourism and access to a variety of capital do. 相似文献
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在国际货物销售合同纠纷中,争议解决费用往往是不可忽视的内容。在此基础之上,探讨CISG视角下的争议解决费用分摊问题兼具理论和实际意义。理论和实践中就CISG能否成为分摊争议解决费用的依据存在不同做法。差异背后的深层次原因在于有关方对CISG的立法精神和解释规则存在理解上的不同。本文支持依CISG分摊争议解决费用的观点,因为这不仅更契合于公约的精神,也更能实现公约适用的统一。域外的相关公约实践对我国同样具有借鉴意义。对于我国的有关实践,本文有4点建议:通过合同条款对争议解决费用的分摊加以明确;明确争议解决费用分摊的请求权基础;裁判主体应克服国内法思维,恪守公约精神进行条款的解释与适用;进一步明确争议解决费用分摊的国内法规则,从而实现国际法与国内法适用的统一。 相似文献
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Social Capital,Income Diversification and Climate Change Adaptation: Panel Data Evidence from Rural Ethiopia 下载免费PDF全文
David Wuepper Habtamu Yesigat Ayenew Johannes Sauer 《Journal of Agricultural Economics》2018,69(2):458-475
The choice between specialisation and diversification of income is driven by multiple, interacting factors, such as economies of scale and scope, risk considerations, context, and household characteristics. Using panel data from Ethiopia, we investigate the role of social capital and the covariate risk of climate change and their interaction. We find that households with greater social capital tend to be more specialised, implying that diversification and informal insurance are substitutes in the mitigation of risk. We also find that this effect is significantly weaker in regions more prone to climate change, which is consistent with the average farmer being aware that informal insurance is not an effective protection against risks that affect the entire social network. We use instrumental variable random effects estimation to account for the plausible endogeneity of social capital and we also establish that our results do not depend on the poorest and most constrained individuals in our sample. 相似文献
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